The Four Fundamentals To Networking As A Business Leader

Josh Felber is the CEO/CMO of 10x Training Systems LLC, uncovering the mindset and success strategies of the top 1%.

Being successful as an entrepreneur has a lot to do with your connections. The people you know, the ones talking about your product, are your network.

As a business leader, you are likely aware of the value that networking adds to your business; you gain knowledge and also get to forge relationships. Having a network of like-minded professionals is like having a safety net for your business and therefore is a must for business owners and employees too. A report published by LinkedIn in 2016 shows that 85% of jobs are filled through networking.

Based on my experience in uncovering success strategies, here are my recommendations for how to network better.

1. Take advantage of online networking.

You are missing out on a lot if you are not networking online. There are many ways to do this, including groups, social media and business forums. It works best for entrepreneurs who do not have much time to make new connections or if you are an introvert. You can connect with people you already know and expose yourself to an entirely new audience.

I recommend that you join different groups, comment on other businesses and share your industry knowledge. The more you contribute, the easier the algorithm will help people find you. Also, consider hosting virtual events. All you need is a great elevator pitch and a stable internet connection. Online events appeal to businesses across the world, and they can help you network and gain knowledge without paying for travel and accommodation.

2. Attend local meetings.

Meet with business leaders in your area to form genuine connections. While online networking can be beneficial, most people connect best face-to-face, and what better way to do so than with your local support groups? Local business organizations like your chamber of commerce can provide training, expertise and development for local businesses. The resources they share are affordable and can introduce you to new mentors and peers. Be prepared for these meetings. Have your pitch ready at times, which works like an introduction to your business. Talk about what makes your business unique. Listen to what people have to say.

3. Collaborate with other businesses.

We often look at other businesses in our niche as a threat. Instead, I encourage you to join hands with other well-established businesses. If they have a good reputation, people likely trust them and everything connected to them. This can, in turn, help give your business the credibility it needs to grow. Also, look at businesses that may not be in the same sphere as yours. If their work complements yours, collaborating can help you both form a network that is mutually beneficial. I’ve found that talking to businesses that are not direct competition can give you more honest insights.

4. Do your homework.

Before you set out to network, do your research. By preparing ahead, you can make the most out of your networking session. Look up speakers on Google. Find out about attendees, their jobs and their interests. Read their websites and white papers they may have published. It helps to know what they enjoy talking about. And if you agree with their points of view, it can equip you with even more to talk about. I also recommend reaching out to them before your event by sending them a personalized message and requesting to connect on social media.

Finding a community for yourself can be extremely satisfying. Don’t forget to sustain the relationships you create. Try and stay in touch by sharing information or following up with another meeting. Think of it as building your healthy business ecosystem.

By engaging in collaborative efforts, cultivating long-term relationships and sharing experiences, you can actively contribute to the growth of the economy. This approach not only fosters cooperation but also enables your business to unlock its full potential through global outreach.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?