© Reuters. FILE PHOTO: A pedestrian walks past a branch of Ladbrokes in London, Britain December 22, 2017. REUTERS/Simon Dawson/
(Reuters) – Ladbrokes-owner Entain (LON:) on Monday agreed to acquire U.S.-based Angstrom Sports for 122 million pounds ($159.5 million) as it looks to widen its footprint in the country.
The acquisition of the sports modelling, forecasting and data analytics company will comprise a total consideration of 81 million pounds and contingent payments over three years, the company said in a statement.
“Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM’s U.S. sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering,” Chief Executive Officer Jette Nygaard-Andersen said.
BetMGM is Entain’s joint venture with MGM Resorts (NYSE:).
Over the years, Entain has added several betting groups to its portfolio to expand into Canada, the Netherlands and other parts of Europe.
The company’s most popular brands, Ladbrokes, Coral and bwin, were bought through acquisitions.
The acquisition of Angstrom is expected to be completed in the third quarter of 2023.
Shares of Entain were up almost 1% in early trading.
($1 = 0.7651 pounds)
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