Oddity Tech Ltd., a beauty and wellness-focused shopping platform, filed for an initial public offering on Friday, with hopes of using a more tech-centric approach and a team of “beauty industry outsiders” to upend those industries. The company, known for the makeup brand Il Makiage and the skin and hair-care brand SpoiledChild, said it hopes to list on the Nasdaq Global Market under the ticker “ODD.” Goldman Sachs is the lead underwriter. The company finished 2022 with $324.5 million in sales, up 45.8% from 2021, with net income of $21.7 million. Oddity, in the filing, said it invests in machine learning and data science to match products to customers and help decide on product launches.
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